Challenge
Journala is a documentation and quality system for Swedish care providers such as HVB homes, LSS housing and social work, where every minute spent on paperwork is a minute away from residents. The product was strong, but the brand wasn’t there yet. Since December 2024 I’ve been helping Journala go from product to brand: a graphic profile, a website that explains and converts, and a presence in the channels where the buyers actually are.
Approach
I developed the graphic profile and carried it through to journala.se, a site built to make a complex, regulated product feel simple and trustworthy, and to turn visits into booked demos.
On social, the split is deliberate. LinkedIn does the B2B work, reaching the managers who make purchasing decisions in care operations, while Instagram humanises the brand for the people who use the system every day.
Where it stands today
The engagement has been running since December 2024, and the identity, the site and the social channels keep building month by month in a niche market where every care operator counts. The work is visible in the identity, on journala.se and in the channels.