About Sveaviken PM
Sveaviken Property Management manages and leases newly built rental apartments across the Stockholm region, under the motto “the new era of property management”. As marketing coordinator I owned the company’s organic social presence, alongside the lease-up campaigns for the individual developments.
Challenge
A property manager’s brand lives locally. Prospective tenants want to see that projects are real and well cared for, and prospective colleagues want to see what it’s like to work there. Sveaviken needed both, a warmer organic presence for its projects and a credible employer brand, without paid support.
Approach
On Instagram, I ran the channel as the company’s shop window: project updates, viewing-event recaps and reels from the developments, all in the brand’s tone. A few examples: a reel, a project post and an event post.
On LinkedIn, the focus was employer branding: staff events, life at the company and open positions. Content that shows the people behind “the new era of property management”.
Results
From September 2025 to June 2026, Instagram grew from 837 to 1,291 followers (+54%) and LinkedIn from 789 to 1,101 (+40%). All organic, in a niche audience where every follower is a potential tenant or colleague.