About the hotel
Hôtel Reisen is a five-star hotel on Skeppsbron in Gamla Stan and part of The Unbound Collection by Hyatt. The house dates from the 17th century, and every detail of the guest experience is expected to match the rooms and the restaurant.
The brief
From March 2022 to June 2024 I worked on the hotel’s graphic profile and on most of what a guest touches during a stay: copy, research and design. I was based at the front desk, so I heard every day what guests actually asked for. That shaped the material.
The work was a team effort. The profile and the collateral took shape in close collaboration with the hotel’s management, food & beverage and the concierge team, and I held together the design, the copy and the research.
Approach
We developed the hotel’s graphic profile and applied it across the guest journey: room service menus, dining guides, transfer and treatment information, door hangers, postcards and an illustrated Stockholm map in the brand’s colour world, marking the hotel’s spot on Skeppsbron among the city’s landmarks.
The copy and research were as much of the job as the design. I wrote and researched a Michelin guide covering nine starred restaurants, a curated guide to thirteen trending restaurants for autumn 2024, the hotel’s transfer service material and the concierge treatment menu, all in a tone of voice built for the house (“Out creating new stories”).
The profile also extended into physical merchandise: a deck of cards with vintage motifs from the hotel’s history, a water bottle, an umbrella and a pair of binoculars. Each carries the brand and its information design.
From the guest experience
The products and guest collateral, designed, written and researched as part of the profile:
